So you have finalized the winning custom eyelash boxes design for your false eyelash range. Now is the time to apply the master design to all SKUs and cover every different shape, size, and product variation. This is called artwork rollout.
It makes absolute sense to use your trusted designer for the rollout. After all, who can better understand your brand and its vision?
Contrary to what you believe, artwork rollout is a more technical process than a creative one. While your designer is perhaps the best choice for pulling off the creative work like the master design, he may lack the technical expertise desired for all package SKUs and artwork rollout.
Even minute details can have a significant effect on the final product. Below are three common Custom eyelash boxes artwork rollout issues that hurt sales. Also, we have explained how you can avoid them.
Your Eyelash Boxes Range Looks Inconsistent from One Packing to Another
Perhaps your brand logo has been placed in various locations, or the hues of the eyelash boxes may vary because different packaging companies printed them.
Remembers, consumers are always attracted to consistency. Thus, even a small variation in eyelash box design or color can stand out on the retail shelf and negatively affect your sales. The visual inconsistencies are more prominent when you place your products next to one another on the cosmetic store shelf. Unfortunately, it happens when these issues are overlooked while reviewing artwork files.
A perfect solution to this problem is using a specialist supplier like The Legacy Printing that has the knowledge and expertise to improve visual inconsistencies and custom eyelash packaging quality.
The right packaging company will know how to maintain your brand’s integrity and follow your brand guidelines aptly across the rollout of SKUs.
On top of it, they will provide error-free artwork the first time by perfectly incorporating various dielines, layouts, product information, and imagery. The company will also ensure consistency across all product range and size variations.
A professional packaging firm is also familiar with regulatory requirements to packaging your goods correctly.
Your Custom Eyelash Boxes Design End Up Costing You More than Expected
There is no doubt that each round of amendments can gravely drive up your eyelash box packaging costs. However, things get worse when designers fail to lay out the artwork files correctly. Resultantly, someone down the line has to sort this problem, and it quickly adds up to the cost.
In contrast, a packaging company that has a dedicated design department can not only save you a considerable amount of money but also able to offer fast turnaround.
The dedicated design teams at the packaging firms will use their technical skills and printing knowledge to carve the right solution from the very beginning. This approach dramatically reduces the number of costly round of changes that blows your budget.
Another key advantage of leveraging their services is you can agree on the cost upfront. A fixed price can give you a significant edge in the form of savings, especially when you compare it to the inflated hourly rates.
Even if you are unable to ink a deal that involves a fixed rate, they communicate the accumulating charges you have to bear throughout the process. It’s an excellent way to make sure that your project stays on budget.
But finding a packaging company that offers Free design services will be like hitting a gold mine because you will be able to use that amount to source better packaging materials and other elements and set your custom eyelash boxes apart. It will give you the exposure and customers you need to improve your bottom line.
