While Instagram was started to share photos, it has quickly grown into a platform to share all kinds of content about your life or your business. Whether you started using the platform to establish your personal brand or to promote your business, posting new and relevant content is key to retaining and gaining followers.
However, finding new content ideas for Instagram can sometimes be a difficult task.
You can easily find yourself posting the same content over and over or posting similar content as your competitors. This is bad for your brand as stale or boring posts only result in lost followers and an account with no reach.
Fortunately, by using a few tips and tricks you can create content that is engaging and entertaining to your followers. If you are running out of ideas for your Instagram account, this guide is for you.
1. Feature a Follower
One of the most engaging ideas for Instagram content is to feature a follower. You can do this in a variety of ways, such as highlighting a success story or a loyal follower who has been with you from the beginning. Featuring a follower is a great way to humanize your brand and encourage loyalty.
2. Share a Tutorial
One of the best content ideas for Instagram is to share a tutorial. Think of a common problem your audience is struggling with and create a tutorial to solve that problem. This is a great way to provide value to your audience and create engaging content they will enjoy.
3. Create a Short Series
A helpful content creation idea for Instagram is to design a short series of posts or stories for your audience. This series can be about anything, from tips to enhance your business or life to DIYs your audience will find useful. Creating a series is ideal for boosting engagement and giving new followers a reason to come back for more.
4. Host an AMA
An Ask Me Anything, or AMA, is a popular way for your followers to get to know more about you and your brand. AMAs offer a behind-the-scenes look and a sense of transparency that gives you authenticity. If you are out of content ideas and need something to post, consider hosting an AMA.
5. Share a Video
While posting pictures on Instagram is interesting, video is even more engaging. There are many video content ideas for Instagram, such as time-lapse, explainer, user-generated, teaser promos, and more. You can make your videos even better by using software to trim your video, add effects, and make other important edits.
Entertain Your Followers With These Content Ideas for Instagram
By using one or more of these content ideas for Instagram, you can engage your followers with entertaining posts.
Consider featuring a follower or sharing a tutorial. You can also create a short series of helpful posts or host an AMA. One of the best ways to engage your followers is to share an interesting or helpful video.
Use these ideas to boost your engagement while also boosting your reach.
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