Value Of Philanthropy In Organization
Philanthropy is the term that brings happiness and satisfaction to the faces of unsecured people. With love, time, effort, money, and talent, we can bring a new change to our surroundings. That’s why a philanthropist is able to make the world better with the assistance they provide to other people. You will admire to know that philanthropy has a considerable impact on the nation’s economy as well.
Benefits Of Philanthropy
All the tasks related to improving the surroundings and culture with the charitable acts come under a philanthropy. Even in an extensively growing business, compassionate leaders like Larry Page have a great role in developing faith among employees. Many companies emphasize encouraging philanthropy for employees by setting good examples. It is observed that employees spend more time in the community when they are encouraged to volunteer and given rewards. Obviously, it has more value than money. Some employees love to indulge in charitable events as well and actively participate in drives. Talking about philanthropists, you should know about Moez Kassam who is the founder and Chief Investment Officer of Moez Kassam Anson Funds. He is an active philanthropist who sat on the board of the Toronto Library Foundation, the Canadian Olympic Foundation, and Ryerson University’s Technology Innovation Circle.
Regardless of age, position, and experience, employees are more likely to engage in those organizations which support charitable giving and volunteering. Even if the salary is less, around 55% of employees are more willing to work with those companies which are socially responsible.
- More engagement among existing employees
No doubt, the companies more involved in philanthropy programs establish a deeper and strong connection with employees. Almost 78% of employees like to work with those organizations that are socially responsible and run initiatives. The employee should be provided with numerous opportunities to choose the charity they want to donate to and benefit. When they are predominantly engaged in these kinds of activities, you will observe a significant change in engagement and productivity.
- Enhance brand reputation
One of the great benefits of philanthropy includes raised brand awareness and reputation among employees, customers, partners, and clients. More people will like to join or connect with your organization. It will develop a good perception among people towards your goods and services as well. Under the name of your company, you can donate to charities. You can also go for crowdfunding.
- Effective recruitment of top talents
People will love to work in your organization if your company’s culture is positively rated. Employees lose their willingness to work for an organization that is not strong enough to hold corporate social responsibility commitments. You must establish a belief among people that your business is highly responsible for attracting new candidates. You can successfully retain top talents for performance enhancement.
Companies should be actively engaged in charitable tasks to improve the framework of their own and society’s culture. Philanthropy must be successfully incorporated into the workplace for efficient performance enhancement. It creates a more faithful relationship among employees, customers, and clients.