The animated video is a resource increasingly used in all sectors. You may be suspicious, it is normal. However, as soon as we tell you why you should make an ANIMATED CHARACTER, you will want to download certain animation software for video along with free character animation software so that we can get down to work, direct to launch your company to success.
The benefits of making an animatedcharacter for your company or brand
The animated character is attractive to our eyes
The animation is pretty simple. Plus, it includes colour and lots of movement. These three characteristics make them resources that are attractive to the human eye. It’s that simple, our eye is interested in that type of content. He does not suffer with it; it is comfortable to see animations.
There are no stereotypes regarding the characters
Having actors to do some publicity can be very positive. However, beyond the character appearing wearing your products, having a celebrity can be more negative than positive.
But this does not only happen with famous actors. A video with unknown actors will also show stereotypical characters with whom viewers do not feel identified.
A good example is age. If we have a person who appears to be 50 years old, for example, 40 people could discard our video because they consider that they are “still young”. However, using a cartoon, age is blurred, the range opens up.
The animation is more open, it does not require a level of detail such that it serves to “scare” the users who see the animation video. You can get your character designed at Mango Animate Character Animation Maker where you will be fully resourceful through its media library to create the character of your own choice. There is a smart and intuitive Ik (Inverse Kinematic) feature to edit character posing and movement. Also, you can import the PSD or PNG file into the software directly and get your artwork into life.
They can be integrated into any theme
It is often believed that animated characters cannot fit into a company’s corporate or marketing strategy because it does not bring the necessary seriousness.
However, day by day we see that this is not the case and that animations, following the appropriate line, can contribute a lot to any sector, be it children’s fashion, heavy industry or medicine. The important thing is to give it the necessary tone in each case.
In fact, in many cases, the fact of using animation simplifies the sector, that the message is understood more easily.
They are easily understood
As we said, the simplicity of the animations makes your messages enter quickly and easily. They are simple to work with and the results are really good.
They serve as an element of business branding
No matter what type of character you are creating, in animation, the corporate image is very easy to integrate.
You can dress your staff with your logo or your colours, create backgrounds with these elements and the best of all is that they fit perfectly due to the colourful and unreal audiovisual product.
Your corporate image integrates seamlessly into your animation video and in a much more subtle way than you might think, something that makes users consume your content without notice.