There are many businesses now that operate entirely online. Given the number of consumers who only engage with services over the internet (a number which has only increased since the pandemic), it’s not surprising it is such a sought-after route for many businesses, regardless of their size or the amount of time they have been running.
With more businesses running online, there is also an increase in online advertising. Google is currently the largest digital ad seller, with the social media app Facebook coming second, followed by the likes of Instagram, Twitter and YouTube.
As a business owner, it’s only right that you are considering utilising paid advertising like so many other companies out there; however, before doing so you may be curious as to what the main benefits are. The below list should be of some help.
It Generates Fast Results
Whilst having a strong online presence on social media can be beneficial for businesses, building that presence organically does not always equate to more views on your website. By using paid advertising, you are guaranteeing your business’ reach. This is why so many organisations are asking professionals to run their campaigns on multiple social media platforms and websites, such as those campaigns by Made by Factory, as it guarantees results.
They Are Affordable and Measurable
The amount that you invest in paid advertising is very easy to control. Unlike traditional advertising where you pay a certain amount for a page in the local paper and hope for the best, with online advertising, you don’t pay for anything until people are actually visiting your website.
As such, it’s very easy to track how much money you are spending on ads, so if you have a specific budget that you would be hoping to stick to, this is incredibly easy to do. It also means you can start small with the amount you invest and pay more for sites whose clicks lead to conversion.
You Can Target Who Sees Your Ads
There are lots of different types of ads that you can make online and that means you can alter your campaign depending on who you are trying to reach. For instance, if you are selling quite a niche product, then it’s very easy to make your product appear on the profiles of people who have previously looked for similar items.
You also have the opportunity of running a retargeting campaign after somebody has visited your site. This means that not only could these ads lead to sales, but they could also contribute towards customer retention.
You Can Run Ads on Multiple Platforms
Thanks to the efficiency of Facebook’s new Cross Platform Messenger Service, this benefit is one we are likely to see improve in convenience and use. You are able to make banners that work across multiple different sites and simply export them as you see necessary. The sites they work on include:
- Google;
- Snapchat;
- Reddit;
- Facebook;
- Twitter; and
- LinkedIn.
Because there is so much access to such a variety, there will be an ad campaign available for every business out there. The brand you are trying to sell can be tailored to which platform you are using and upon analysing the success of these campaigns, you can then invest more money in the most effective forms of advertising.
